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Google Fined £44m for GDPR Over Ads

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Google has been fined 50 million Euros (£44M) by the French data regulator CNIL. They have breached the EU’s new data protection rules that came into force on 25th May 2018.

CNIL has given the record fine for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation”.

The regulator said it judged that people were ‘not sufficiently informed’ about how Google collected data for personalised advertising.

Google said it was to ‘study the decision’ to determine its next steps.

Complaints have also been filed in May 2018 against Google by 2 privacy rights groups noyb and La Quadrature du Net (LQDN). The first complaint was filed on 25th May 2018 the day GDPR was introduced.

The regulator said Google has failed to obtain a valid legal basis to process user data. When creating a Google account, the option to personalise ads was ‘pre-ticked’ which did not represent the GDPR rules.

Google in a statement said “People expect high standard of transparency and control from us. We’re deeply committed to meeting those expectation and the consent requirements of GDPR’.

For more information regarding GDPR please follow the link https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/

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